what. AG | 296115

what. AG | 296115

CH Zurich, Switzerland
About

Switzerland’s leading Shopify Plus Partner, building the future of e-commerce with Shopify. We specialize in complex stores, enterprise integrations, and seamless migrations — delivering automation, performance, and conversion at scale. Trusted by 200+ brands across ind Plus Partner Partners are tiered based on multiple factors, including their history of experience and proven success on Shopify.

Services
Store migrationSystems integrationTheme customizationWebsite audit and optimization strategyStore settings configuration + 19 more
Specialized Services

Store migration

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Whether you’re moving from Magento, WooCommerce, Shopware, Nopcommerce, SAP commerce or a custom-built platform, we make your migration to Shopify (Plus) smooth, secure, and future-ready. Our team ensures every product, customer, and order is transferred with precision – minimizing downtime and maximizing performance from day one.

Systems integration

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We connect your Shopify Plus store seamlessly to your business ecosystem. From SAP, Business Central, DataForce, Salesforce, Akeneo and other ERP, CRM or PIM systems to marketing and fulfillment tools, we build reliable, real-time integrations that eliminate errors and drive efficiency. Custom connectors ensure your commerce stack works as one powerful system.

Theme customization

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We design and build bespoke Shopify themes that turn your brand into a high-converting experience. From UX strategy and wireframing to responsive design, advanced visuals, and performance optimization, every store is crafted for speed, accessibility, and measurable growth — tailored to your audience and business goals.

Website audit and optimization strategy

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We analyze your Shopify setup from top to bottom – design, performance, user experience, and conversion flow – to uncover hidden opportunities and quick wins. You’ll receive a clear, actionable roadmap to boost performance and maximize ROI.

Store settings configuration

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Unlock your store’s full potential with a tailored Shopify setup aligned to your brand and goals. We handle domain connection, launch prep, theme customization, app integrations, ERP connections, and advanced features like B2B pricing, multilingual support, and upsells. Plus, we train your team to manage everything confidently, securely, and efficiently.

Other Services
Custom apps and integrationsWholesale/B2BTroubleshootingBusiness strategy guidanceSite performance and speedSearch engine advertising
Industries
Business to business (B2B)Clothing and fashionHealth and beautyLifestyle
Price Range

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Languages

EnglishSpanishGerman

Supported Locations

SwitzerlandUnited Arab EmiratesGermanyAustria

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